Substantial Error # 1: Developing a Site with Flash-- Did you know in a recent study, leading web online marketers discovered that having a site developed with Flash, really decreased the action from potential customers and consumers by as much as 370 percent?
Here's why: Your clients and potential customers are probably visiting your website using all types of various computers, connection speeds and internet setup settings ...
What may look great to one visitor may not even appear for another! You could really easily have actually spent hundreds and even thousands of dollars to have a website produced using the Flash innovation, just to discover that some of your visitors will never see it! (Not to point out the loading times can trigger your visitor to close your site, never to return once again.).
Huge Mistake # 2: The "Internet Catalog" Approach-- You see this all over. Good, truthful and diligent females and businessmen get online to offer their products or services, and have actually a website produced for them that consists of a link to just about whatever they use on one page.
Here's why: There's an ancient rule that goes back to the very start of direct-marketing on the internet, taught by the richest, most well-respected and legendary internet marketers of perpetuity ...
" When you offer your potential customers too many options, they become confused and aren't sure what to do next. Confused individuals never ever buy anything.".
Substantial Mistake # 3: Optimizing Your Sales Site for the Search Engines-- You'll see this taught in almost every "internet marketing" course, manual or eBook out there ... "You must enhance every page of your site for the online search engine!"-- In truth, this false teaching is accepted as 'gospel fact' so often that most web designers will offer to do this for you at no, or little extra cost ...
What they do not understand is that specific words and phrases must be either re-worded (to make it "keyword rich") or secured completely, just to be looked upon extremely by the mighty online search engine-- and this might eliminate your sales, literally overnight.
Here's why: When you or a hired web designer enhance your sales page (i.e. any websites created to offer your services and products) to get a higher listing in the search engines, you're going to need to sacrifice the pulling-power of your sales copy (i.e. composed sales material) simply to get those higher listings. Sure, this can bring you more traffic-- but what good is all the traffic in the world, if your visitors reach your site and aren't compelled enough to check out why they should buy your product?
Rather, you must create small "entry pages" for each keyword associated to your product or service, (extremely enhanced for the Search Engines) and have them link to your primary sales site! (We can show you exactly how to do this rapidly and easily and get * massive * targeted traffic from the Search Engines - without ever * touching * your sales website!).
Big Mistake # 4: Having a "Graphics-Based" Website-- Sure, graphics can certainly help us to visualize a particular situation or service, circumstance or product ... But did you understand that having a graphically-driven website can, in fact, distract your visitor away from your sales message?
After all, your sales message (or "web copy") is The # -1 essential factor in a website that earns money. If your visitors are paying more attention to your "professional graphics" than your sales message ... you've just lost another sale.
Here's why: You've got roughly 7 seconds from the time your visitor gets to your site, to the time they choose whether to purchase your item, get more information or leave. Your website will most likely still be packing past your seven-second time limit if you've got a graphically-intensive site.
That's a "customer-killer" in and of itself - however, the real factor lies within the fact that the larger, brighter and more stunning your graphics are, the more they will distract your visitor from your sales message. And if your visitor is sidetracked even for one 2nd, it might suggest the difference between getting a sale, and losing a consumer.
Big Mistake # 5: Designing a Website with Zero Marketing Experience-- Most web designers have no concept how to earn money on the internet, with anything aside from their design services. It's not their fault - they simply have no or very little marketing and sales experience. After all, they're simply website designers ...
However, having your website created by somebody with Zero online marketing experience resembles purchasing a street-car without an engine ... it will not go anywhere, and it'll just waste your time and money!
For assistance on site design please check out https://advertisingsolutions.co.za/.